Descriere & specificații

Contributor(s): Author: David Brier Foreword by: Daymond John Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the recipient of over 325 international awards and ranked #3 worldwide for branding by Klout. Are you: -Sick and tired of 300 page business and marketing books with 8 pages of useful content and 290 pages of regurgitation? -Fed up after hearing an amazing TED Talk, purchase that speaker's book only to find nothing more in the book than what they admired in that 18-minute TED Talk? This is why David wrote and designed this book. It doesn't read like any other book. It's faster. Inside, it doesn't look like any other book on branding. It's shows instead of tells. It is full-color throughout, with 290 pages of straight talk on marketing and branding for real. You find out what triggers sales, turning buyers into loyal fans. Taken from over 30 years of building global brands, regional brands, local brands and startups, this is a no-holds-barred, no-punches-pulled, fat-free compilation of master brander David Brier's gems. This may explain why Daymond John, New York Times